Should you become known for doing one thing exceptionally well—or build a freelance career flexible enough to move across industries, clients and kinds of work?

Specialization can make it easier to communicate what you do, build expertise and command higher rates. But narrowing your focus can also mean depending heavily on one market or turning away opportunities.

Generalists face different trade-offs. A broader range of skills can create flexibility and make it easier to adapt, but it can also be harder to explain your value or stand out to potential clients.

For this CFG Experts Panel, we’re bringing together freelancers who have built their careers using different approaches to compare what each model looks like in practice.

We’ll explore questions including:

• Does specializing actually lead to higher earnings?
• When does a niche become an advantage—and when can it become restrictive?
• How do clients perceive specialists compared with multidisciplinary freelancers?
• How do freelancers adapt their positioning as their work and markets change?

Rather than prescribing one model, this panel will explore the trade-offs behind both strategies and help freelancers think more deliberately about the careers they want to build.

Whether you identify as a specialist, a generalist or somewhere in between, the conversation will offer real-world experiences from both sides to help you decide what makes sense for your own work.