Great clients don’t just appear out of thin air — but with the right content, they can find you. From blogs and newsletters to social posts and portfolios, inbound marketing helps freelancers build trust, show expertise, and draw in the kinds of clients who truly value what you do.

In this CFG Experts Panel, we’ll talk about what works (and what doesn’t) when creating content that converts. Our panelists will share how they’ve built visibility, credibility, and steady leads through authentic, strategic storytelling — and how you can do the same.

Whether you’re tired of chasing work or just looking to sharpen your self-marketing game, this session will help you turn your content into a client magnet.