As the social media landscape continues to evolve, the CFG and many of our members are shifting focus away from more contentious sites like Meta/Facebook and Twitter/X, while increasing their activity on LinkedIn, the business-friendly platform now owned and operated by Microsoft.

While LinkedIn shares many of the features of other social platforms, it has some characteristics of its own. Knowing about those differences and similarities can help make your LinkedIn profile stand out from the crowd.

Our panelists are avid LinkedIn users, and they've shared their DOs and DONTs.