Please join us for the Zoom webinar Strategic Storytelling for Non-profits on Tuesday, October 13 at 7 p.m. ET.

Your webinar presenter is CFG founding member, writer, editor, strategic storyteller, and story coach Michael Strickland.

“We’ve been telling stories forever,” he says. “Long before the data-driven annual report or flashy product video, people gathered in caves to scrawl pictures on walls or share tales around a fire. Today we do it with family at the dinner table, colleagues at the water cooler (wearing face coverings of course) and strangers online.”

In this webinar, Michael will review how the strategic use of story can help individuals and organizations achieve their most important goals. Along with storytelling lessons from his 35-year career in journalism, media relations and strategic communication management, Michael will:

  • Examine how leaders and organizations use story to ensure their messages stick.
  • Introduce techniques that make some stories timeless, from Romeo and Juliet to Harry Potter.
  • Review story types, focusing on transformative tales that motivate people to act.
  • Start participants down the path to sharing their more strategic stories.

Michael Strickland is a writer/editor, strategic storyteller, and story coach. He began his career as a print and TV journalist, then served 15 years as the head of media relations at Wilfrid Laurier and the University of Waterloo. He has taught professional writing courses at both institutions, volunteered on the boards of several non-profits, and served as a strategic story consultant/trainer with the Waterloo-Wellington Learning Alliance. Today, he freelances stories that capture his interest and helps others tell their stories.

This event has been organized by and for the members of CFG Guelph and Kitchener-Waterloo.  To help raise funds for future programming, these Chapters are also offering attendance to CFG members and the general public for a small fee.

CFG members = $5

General Public = $25

Please let us know if you will be attending by registering on this page.  A link to the Zoom URL will be sent to you half an hour before the meeting. Please log in ten minutes before 7pm ET so we can start promptly. Check your spam or junk folders if you don’t receive the email with the URL. You should have the Zoom application downloaded to your computer ahead of time or use the Zoom webpage when prompted.

Please direct any questions to CFG Guelph Leader Montaha Hidefi at montaha.hidefi@yahoo.com.

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