“Strategic Story Telling:

In this webinar Michael Strickland reviewed how the strategic use of story can help individuals and organizations achieve their most important goals.       Along with storytelling lessons from his 35-year career in journalism, media relations and strategic communication management, Michael:

Examined how leaders and organizations use story to ensure their messages stick. Introduced techniques that make some stories timeless, from Romeo   and Juliet to Harry Potter. Reviewed story types, focusing on transformative tales that motivate people to act. Started participants down the path to   sharing their more strategic stories. Watch it here. And check out his presentation here as a pdf file.

  Michael Strickland is a writer/editor, strategic storyteller, and story coach. He began his career as a print and TV journalist, then served 15 years as the   head of media relations at Wilfrid Laurier and the University of Waterloo. He has taught professional writing courses at both institutions, volunteered   on the boards of several non-profits, and served as a strategic story consultant/trainer with the Waterloo-Wellington Learning Alliance. Today, he   freelances stories that capture his interest and helps others tell their strategic stories.