Finding new markets is part of a strategy called pivoting.
The longer you've been freelancing, the more likely you have pivoted at least once. It might mean narrowing your focus and drilling deeply into an area of expertise to become tops in that topic.
Or, more traditionally, finding new clients for what you're already doing or shifting your entire focus to a new enterprise.
And this is a fun one: the longer we've been doing the same something, adding and extending our skills and knowledge, we often fail to realize our increase in market value.
We're putting together a panel of CFG Experts to help crack this important challenge.
Stay tuned for further details.
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